Skip to a particular section here
- Introduction
- My Principles
- Practical Applications
- Before Vs. After
- Is AI still useful then?
- Conclusion
- Disclosures
- References
Introduction
I always struggled with communication. I find it hard to express myself clearly. Some people understood me, while others don’t.
For a long time, I looked for a way to fix this. One day, I came across a simple sentence.
You can get better at communication by writing more
That sentence stopped me. It led me to build this website.
Who This Is For
I wrote this post for beginners who feel stuck. I understand that feeling well — thinking you’re communicating clearly, yet realizing others don’t understand you at all.
That gap can be frustrating. Over time, it can even affect your confidence.
This post isn’t meant for writers who have already mastered the basics. It focuses on the essentials of clear writing — not fancy words or advanced techniques.
My Journey Begins here!!
I later found an online course on Data Rockie. It focuses on the essentials of writing. The first takeaway I need to got is.
Improved Thinking <—-> Improved Writing
Many people believe that “You must first have a clear idea before you can write clearly”. The opposite is also true. Writing helps shaped ideas that aren’t clear yet.
That insight led me to read “On Writing Well – William Zinsser” and reflect how writing works. Together with this course, I formed a set of principles
My Principles

Writing is about expressing ideas clearly. But how do we have an idea. The answer is simple. We read. So the first stage to writing is to “read”.
Step 1: Read A lot
- Reading generates more ideas
- Reading shaped ideas with more clarity
We don’t read by skimming randomly. We read with intention. We choose books that interest us and hunt for information that helps us think better
Step 2: Simplicity
The rule of thumb is.
Every word, every sentence must serve its purpose
- If something doesn’t serve that purpose, we cut it.
- If it serves something that’s already been covered, we cut it.
- One purpose per one sentence only.
Always remember
clear thinking leads to clear writing and clear writing also sharpens thinking
That’s why as we write, we have to be conscious of “simplicity” at all times
Step 3: Uncover your Style
Good style comes from being your own best version on the page. We don’t search for styles. We uncover them. Keep writing clearly and honestly and only then, your style will emerge naturally.
Some may ask, “Can I imitate other styles”. The answer is yes but that’s only for the beginning. We learn by copying before we learn to sound like ourselves.
Step 4: Focus on Yourself
People always asks this question.
“Who do we write for?”
Ultimately, we write for ourselves – To become the best version of ourselves on the page.
But writing for yourself doesn’t mean ignoring the reader. It means writing honestly, clearly, and with conviction — and then shaping the work so others can follow.
Step 5: Focus on Unity
Keep your voice, tone, perspectives consistent throughout the entire writing. Ask yourself before you start writing
- Who are you writing as?
- What tone do you intend to use?
Once you’ve decided on that, stick to it.
For example, if you are writing as a first person perspective, then your entire writing should be written as person perspective throughout. Shifts in perspectives should be deliberate, not accidental.
Step 6: Shape your Leads and Endings
Your lead should get the reader’s attention. It’s job is to make a promise to the reader. It should
- Invite them in
- Signal what kind of piece this is
- Set a tone
- Be honest and simple
Your ending should “match” your lead. It fulfills the promise you made to the reader. If your lead is personal, the ending should reflect growth.
A good ending doesn’t explain itself. It simply feels finished.
Step 7: Practice a lot
Writing is a skill. Skills improve through repetition. Write a lot. Read through your work. Edit it. This does not happen overnight. Improvement takes time.
Practical Applications

We want to look at the techniques that supports the principles
Use Active Verbs
Active verbs are simple, straight forward and clear. They stated clearly “who is doing what”.
Example (active)
I read this book
This sentence is clear and leaves no ambiguity.
Example (passive)
This book was read
Now the reader has questions
- Who read the book?
- When is the book read?
Passive constructions hide action and weaken clarity. Use them only when the does doesn’t matter
Avoid Adverbs and Adjectives
These introduces clutter. It brings confusion to the table. Don’t try to be smart. Just be simple.
Instead of:
He spoke very clearly
Use:
He explained the idea
Stronger verb reduce the need for decoration. When in doubt, remove the modifier and see if the sentence still works
Prefer Short Sentences
Short sentences:
- Are easier to read
- Reduce confusion
- Create Rhythm
They force you to be precise
Finish the thought. Use a period. Move on
Use Mood Changers
Use mood changer when there are shifts in your sentence. Words like:
- “but”
- “however”
- “nevertheless”
- “apparently”
signal change and help the reader process meaning. Transitions are not decoration. They are signposts.
Avoid Stiffness with Contractions
Contractions like
- “I’ll”
- “We’ve”
- “They’re”
make sentences flow more smoothly and feel human. When in doubt, read the sentence out loud. If it sounds natural, revise it
Avoid Creeping Nouns
Creeping Nouns happen when “verbs” are turned into “abstract nouns”. It makes the sentence more complicated.
Example (with Creeping Nouns)
I make a decision to eat dinner tonight
Example (without creeping noun)
I decided to eat dinner tonight
The second statement is
- Shorter
- Clearer
- More Direct
Avoid Overstatement
Words like
- very
- extremely
- always
- never
often exaggerates without adding meaning. Let facts and clarity do the work.
Credibility
Readers trust writers who are honest. Avoid exaggeration. If something is uncertain, say so clearly. Credibility grows from precision.
Keep your paragraphs short
Long paragraphs discourage reading.
Short paragraphs:
- Improve flow
- Create visual breathing room
- Help readers stay engaged
If a paragraph starts to explain two ideas, split it.
Read Your Work Aloud
Reading aloud helps you
- Catch awkward phrasing
- Notice long sentences
If it sounds confusing when spoken, it will be confusing when read
Cut Aggressively
Keep asking
What can I remove without changing the meaniing?
Cutting is not losing content. It emphasizing meaning more. As they say
Less is More
Rewrite the Opening Last
You don’t fully understand what you’re writing until you finish.
That’s why:
- The best leads are often written last
- The ending should echo the beginning
Rewrite your opening once you know what the piece is really about.
Before Vs. After

Here is an extract of this post before editing it.
Extract Before
Why I think writing is so important I always have problems with communication. I cannot express myself clearly to others. While some people understood me, others get confused! I been looking for a way to fix it! One day, I came across a sentence stating You can get better at communication by writing more!! That sentence alone stumbled me. “Here, I found a way out finally!! I always want to express myself better!!”. I created this website for two particular reasons. To build a portfolio for myself To get better at writing
This version contains the right ideas, but several issues weaken its clarity:
- Repetition of the same point in different words
- Over-explaining instead of trusting a clear statement
- Emotional punctuation doing work the sentences should do
- Long, crowded blocks of text that tire the reader
As a result, the reader has to work too hard to follow the message.
Extract After
I always struggled with communication. I find it hard to express myself clearly. Some people understood me, while others don’t.
For a long time, I looked for a way to fix this. One day, I came across a simple sentence.You can get better at communication by writing more
That sentence stopped me. It led me to build this website.
The meaning hasn’t changed. The effort required from the reader has
Is AI still useful then?

I think that AI is still useful for me. The main problem I have when I write about this is
“I don’t know how I should write about this”
So, I have AI give me a general layout for me and give me some examples. By reading through them, I was able to come up with my own applicable structure. Other areas I have AI do include
- Have it read through my work and commenting it by impersonating AI to be a credible person
- Generate ideas for me
- Summarize parts from the book that I didn’t understand in detail
I didn’t apply this only to the current post. But also in structuring portfolios, webpage. The final decision is myself though and I do have to make adjustments almost all the time.
I would not let AI write posts for me. Writing sharpens thinking. Clear thinking helps me command AI better. If my thinking is unclear, then AI is not going to generate a clear post. Also, AI reduces my own “originality”. This is what our readers want.
“AI draft, Human Craft”
Think of AI as a tool, not a replacement.
Conclusion
While writing this post, I edited using the principles from “On Writing Well” as reference. As a result, the writing became more direct and focused.
More importantly, the habit carried over into my thinking. I now make decisions deliberately. My ideas feel more structured, and I pause more often before acting.
Mistakes I still make
This post isn’t perfect. There is still much more to learn about writing, and a lot more practice ahead. Learning how to write clearly doesn’t mean the mistakes disappear. It simply means I notice them faster.
One mistake I still make is over-explaining. When I’m unsure about an idea, I tend to explain it from multiple angles instead of trusting one clear statement. I also repeat ideas more than I need to. I do this subconsciously, thinking it will make the point stronger, when in reality it only adds clutter.
These mistakes haven’t gone away. But each time I write, I get better at spotting them — and fixing them.
The process was worth my time
I’ll keep writing
Disclosures
AI tools were used to assist with outlining, clarification, and editing suggestions.
All ideas, interpretations, and final writing decisions are my own.
References
Zinsser, Williams – On Writing Well
Data Rockie – Writing 101


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